Privacy policy
1. Who we are
Factor Smile Clinic L.L.C, operating Factor Smile Dental Clinic, G01,11A BLDG HAPPINESS ST CITY WALK DXB AE 449066, Dubai, UAE. DHA licence no. 4649480 . Contact for privacy matters: happiness@factorsmile.ae. This policy explains how we process personal data under UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).
2. What data we collect
- Contact data you send through website forms or messengers: name, phone number, an optional message, and your consent choices.
- Technical data and cookies: device and browser information, pages visited and approximate location — only with your consent for analytics and marketing cookies (see the Cookie Policy).
- Medical data is collected only at the clinic during treatment, not through the website. Please do not send medical details through web forms.
3. Purposes and lawful basis
- Replying to enquiries and arranging appointments — your consent and steps taken at your request before treatment.
- Providing treatment — legal obligations to keep medical records.
- Analytics and marketing — your consent only, which you can withdraw at any time.
4. Who receives data
Clinic staff who need it for your enquiry or treatment, and service providers acting on our behalf: messaging providers including WhatsApp (Meta), Google (analytics and advertising, with consent) and our hosting provider Taasjeel. We do not sell personal data.
5. International transfers
Medical records. Health data relating to treatment provided at Factor Smile Dental Clinic in the UAE — including medical records, X-rays, CT scans and treatment plans — is stored and processed within the United Arab Emirates, in accordance with Federal Law No. 2 of 2019 on the Use of Information and Communications Technology in Health Fields. It is transferred outside the UAE only where permitted by UAE health authorities (for example, where you ask us to send your records to a doctor treating you abroad).
Contact and website data. To respond to your enquiries and manage appointments, we use service providers some of whom process data outside the UAE: WhatsApp Business (Meta Platforms), Google (Analytics/Ads), Yandex email provider. The data transferred is limited to contact details (name, phone number, email), the content of your message and technical website data. We do not use web forms or messengers to collect medical records.
6. Retention
- Enquiries that did not lead to treatment: 3 years period.
- Patient records: Medical records are retained for at least 25 years from your last visit, as required by Federal Law No. 2 of 2019 and Dubai Health Authority policy.
7. Your rights
You may request access, correction, deletion, restriction of processing, object to processing, withdraw consent, and request data portability. Email happiness@factorsmile.ae; we will reply within the period required by law. Cookie consent can be changed at any time in Cookie settings.
8. Security
We use technical and organisational measures to protect personal data against unauthorised access, loss or misuse, and limit access to staff who need it.
9. Children
Data of persons under 18 is provided by a parent or legal guardian.
10. Changes
We may update this policy and will publish the new version here. Version 1.0, last updated 03.10.2026.